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Customer case study · Video Analytics

Retail Footfall Insight

Understand how customers move, dwell and engage.

Customer Dubai Mall (Retailer)

Illustrative retail floor seen from above with movement paths traced between displays
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The problem

Dubai Mall retailers lacked reliable, real-time customer analytics to understand how shoppers moved through stores and where sales opportunities were being missed. Without accurate footfall counting, dwell-time analysis, and visibility into staff–customer interactions, teams could not measure store performance, optimize staffing, or improve customer engagement.

The solution

Ayonix Video Analytics transforms existing store cameras into a privacy-aware retail intelligence platform.

  • Counts customer footfall at entrances, exits, and defined store zones.
  • Measures shopper dwell time around products, displays, promotions, and service areas.
  • Creates heatmaps showing high-traffic, low-traffic, and congestion areas.
  • Measures staff–customer interaction time to identify engagement opportunities and support service-quality improvement.
  • Provides dashboards by hour, day, week, store, and zone for management teams.
  • Sends alerts when queue length, customer density, or service waiting time exceeds configured thresholds.
  • Enables retailers to compare traffic, engagement, and conversion-related indicators before and after promotions, layout changes, or staffing changes.

What we brought

  • People counting
  • Dwell analytics
  • Heatmaps
  • Store reporting

How we solved it

  1. Observe
  2. Measure
  3. Analyse
  4. Optimise

Outcome

  • Clear visibility into customer traffic, shopping behavior, and store-zone performance.
  • Better staff allocation during busy periods and increased time spent assisting customers.
  • Improved product placement, promotional-display performance, and store layout decisions.
  • Reduced customer waiting time and stronger in-store experience.
  • Measurable operational insights that help increase engagement, conversion, and retail performance.

Technology: Video Analytics

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